Our CMO talks about some of the challenges CPGs face agianst private lavels as a response to an Ad Age article. The article focuses on how and why CPG marketers vow to boost spending.

It has come to the point for CPGs, that the retailers they sell to have become their biggest competitors.

One thing CPGs have over private labels (at least for now) is reaching and engaging with customers on a personal level with big marketing budgets.

Read the full article here:

http://adage.com/article?article_id=142188