Branding
To ensure consistency and strong brand development across all markets, Moose created an extensive Style Guide detailing iconography, color and logo usage as well as key communication points and intrinsic messaging.

Advertising
Utilizing multiple executions to best fit regional vodka cultures and luxury consumer tastes, the campaign ran in 13 languages in international luxury publications, newspapers, regional books, and on billboards in international airports and major metros.

Promotions
Materials simultaneously supported the brand’s superior taste message and helped establish the super-premium vodka category outside of North America through gourmet cocktails, a focus on intrinsics, and impactful support for the burgeoning bottle-to-table service occasion.

Partnerships
Helped the brand establish international partnerships with Fairmont Hotels and various luxury cruiselines to build brand image in new markets. Materials supported in-room display and exclusive room-service and bar specials.

Sales Support
Upscale sell-in kits provided the sales force with the ‘wow factor’ needed to immediately differentiate Grey Goose from other spirits. The kit included crystal tasting glasses, DVD player, multi-lingual brand video, hand-bound product book, and various profitability presentations.

Digital
Created and manage a digital newsletter for the entire global marketing and sales force that allows teams to share best-practices and competitors’ activities, address challenges and learn of key international initiatives (internal access only).