Advertising
A combination of the Bacardi B-LIVE brand with a market specific unique design illustration creates a subtle edginess that appealed to the music enthusiast. Advertising executions include print, OOH billboards, OOH wild postings and radio.

Promotions
Numerous promotional activities create buzz and brand awareness, while bringing the Bacardi B-LIVE experience to life. Pre-promotional activation, point of sale, event orchestration, stage design and the overall event environment combine to shape an identity for the Bacardi B-LIVE brand, while maintaining relevancy to the target consumer. Consumer experiences at the event, such as the BeSpoke bar, which highlights Bacardi cocktails, premium giveaways, a vintage photo booth and other interactive pieces make the consumers more than spectators – they also become active participants of the B-LIVE culture.

PR
To gain publicity and generate excitement among the US press, the Global press and key trade influencers, an electronic press kit includes an overview of Bacardi B-LIVE, artists and relevant Bacardi brand information that educate about the brand, events and talent line-ups.

Digital
The micro-site educates consumers on Bacardi B-LIVE, the artists and events, while maintaining a unique and relevant design. Digital executions via social networking sites, e-blasts, banner advertisements and digital ticketing promote events and create an affinity between B-LIVE and the music community. Additionally, our recommended twitter profile and presence on music blogs creates additional awareness and gives B-LIVE authenticity and credibility directly generated from the target consumers themselves.