Branding
An organic, practical interface coupled with a friendly spokes-cartoon and detailed, whimsical graphic design make mealchime.com easy to navigate, inviting, and compelling for consumers looking for meal deals specific to their search criteria.
Advertising
MealChime.com’s advertising campaign provided a forward-looking dedication to new media outlets and innovation with a traditional and realistic acknowledgement that not all life is lived on line, and that no new media project is complete without 360 marketing support. Launch campaign includes regional TV, radio, newspaper and a heavy online presence through banner ads and windscreens.
Sales Support
Combining the spunky brand personality with clear statistical evidence supporting the value and volume driving abilities of MealChime for restaurants, direct mail pieces and sell-sheets are an integral part of the launch.
Digital
A balance of functional and emotional design come together to make this geo-targeted search engine a success. Moose is responsible for all aspects of the site from the innovative application linking coupon offers to location, price range and cuisine type to the ever-expanding database of local, regional and national restaurants and coupons that populate the site and the daily updated and additions required to keep the information fresh and appealing to the target.
PR
Combining traditional print media pr campaigns with new media tools of blogging, twitter, the customer service application GetSatisfaction.com and other online pr and outreach strategies, MealChime stands to benefit from both old and new media PR campaigns.